When you are looking for a way to inform people and patients about your dental practice, digital marketing is the best way to do so. This method is easy to get started and affordable. It allows you to gain more clients or patients and boost the revenue of your dental surgery.
Online marketing does not involve simply placing flyers for your surgery on every page, but it uses the power of search engines to attract more patients to your website. Provided that your website is appealing, attractive and easy to follow, those website visitors could easily become patients! Great stuff!
But what are some of the other advantages of this kind of dental marketing?
Increased visibility online
Any marketing expert will tell you that when it comes to getting more patients to your surgery via the internet, the first thing you need to do is improve or increase your website’s visibility. This is usually done via search engine optimization or SEO, which helps to get your site ranking higher in search results from search engines like Google.
This is important since 99% of people who use Google do not go past the first page. Therefore, to get your website noticed, you need to be on that essential first page!
Improved brand recognition
Improving brand recognition follows from recommendations. Most dental patients report feeling more confident having their teeth worked on by practices that they have heard about. So, brand awareness is an important and integral piece of web marketing. This can be done via email, newsletters, social media posts or simply having a YouTube presence talking about dental procedures. This can help build brand recognition and prompt new and older patients to use your practice.
A good marketing campaign uses SEO (as mentioned earlier), and it typically involves researching keywords that people will use when searching for dental services and then placing these keywords throughout your website’s unique content. This allows the Google bots or other search engine bots to detect the keywords on your webpage and rank it higher based on current trends. This can help to increase web traffic and will hopefully grow your patient list.
You will want to generate a very high amount of leads; this essentially means your website is attracting people who are the most likely to become patients and use your services. A good marketing and SEO campaign can do this by highlighting your surgery to potential patients on the first page of Google or another search engine, which will lead them to your site and hopefully get them to click the “contact us” button.
Digital marketing is an extremely affordable form of advertising. It is also one of the most practical advertising types available today, especially when compared to other mediums of advertising a business. By choosing a marketing plan, you may actually save money and make a lot more at the same time, which is good news for a dental surgery that is looking to grow its brand and patient list!